Publications
Publications & Downloads
Studies, articles and publications
by Stefan J. Gaul
Studies & Articles
Leadmanagement
Age of customer - please? The new media presents car dealers with challenges. Our expert gives food for thought for the right strategy.
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Customer management
Author of the article: The Role of the Internet in Customer Relationship Management
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Autohaus Processes
Author of the article: Success factors and transformation processes in the integration of new media in the car dealership
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