Selected project experience
Construction of a car marketplace for Motor Presse Stuttgart in cooperation with T-Online
Planning, development and implementation of a CRM system for the administration of more than 30,000 customers
Major responsibility in setting up the market leadership of mobile.de. Responsibility of Sales, Dealer Development and Strategic Partnerships
Feasibility Study, Development Business Model and Business Plan for Building an Internet-Based Direct Model for the Sale of New Vehicles
Analyse Auction Market Germany, Assessment of Relevant Players and Development of Alternative Market Entry Scenarios for an Internet Based Business Model for an International Classifieds Player
Implementation Business Development Center Concepts for Sales and Service to Manufacturers and Traders
Creating a Study on "Monetizing New Cars - Changing from Adjustment Fee to Pay per Lead"
Developing a Business Model and Conceiving an Automobile Marketplace for an Automobile Bank
Study 2017: Digitalization in the Automotive Trade - Challenges and Recommendations for Action
Study 2018 - Lead management in vehicle trade and service - Dismantling the status quo and development prospects from customer and dealer surveys